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Komunikowanie miedzynarodowe. sIn Polish/; [International communication]. Beata Ociepka. Wroclaw: Wydawnictwo Astrum, p. ISBN: Nowa dyplomacja publiczna – perspektywa teorii stosunków międzynarodowych i komunikowania politycznego. komunikowania politycznego. Beata Ociepka. Laddas ned direkt. Köp Poland’s New Ways of Public Diplomacy av Beata Ociepka på Komunikowanie miedzynarodowe. Beata.

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Introduction to the course and literature. Introduction to the field: Sources to study public diplomacy and nation branding: Theories and approaches, fields and disciplines.

Public diplomacy and nation branding in the frame of soft power, communication power and social power. The Means to Success in World Politics. Public Affairs, New York,p. Nye, The Future of Power.

Poland’s New Ways of Public Diplomacy

Public Affairs, New York,pp. Gilboa on soft power and public diplomacy: Public diplomacy as a form of international political communication.


Between Theory and Practice. Soft Power in International Relations.

Taylor, Public Diplomacy on Trial? Martinus Nijhoff Publishers, Leidenp. Public diplomacy and cultural diplomacy.

Cultural Diplomacy and Civil Society Since New Directions in Cultural and International History.

Komunikowanie międzynarodowe – Beata Ociepka – Google Books

Cull, Public Diplomacy before Gullion: The Evolution of a Phrase. Public diplomacy and nation branding: The impact of public diplomacy and nation branding on opinion abroad: Christie, A Clash of Cultures: Sage Open, October — December8. Nation branding as economization of foreign policy.

Governments as actors of international image policy. The fate of small midsynarodowe medium size countries: Nation brands and international public relations. Indexing states as brands.

Public Diplomacy and Branding – Jagiellonian University in Kraków

The case of US: US Department of State: The use of public diplomacy and nation branding by authoritarian regimes: China and Russian Federation. Figueroa Press, Los Angeles, Septemberhttp: Information on level of this course, year of study and semester when the course unit is delivered, types and amount of class hours – can be found in course structure diagrams of apropriate study programmes.


This course is related to the following study programmes:.

Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system:.

Institute of Journalism and Social Communication.

Related to study programmes: Students choose and answer two out of three open questions. This course is related to the following study programmes: You are not logged in log in.