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The Australian Accounting Awards has revealed it’s winners at the Sofitel Australia’s top accounting firms and professionals were nominated. In the round of musical chairs PKF is the one left standing with nowhere to sit except Source: BRW Top Accounting Firms 3, Introduction. Since American Express started acquiring US ( Accounting Today ) and include the seventh largest accounting firm in the UK .. The review of the BRW Top Accounting Firm Survey data identified a number.

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This stems from the disproportionate amount of opinion based articles compared to very few research based insights. Sometimes, I just want some data to back up the claims. The findings were very interesting. Most interesting was the obvious difference between the commitment the top 10 as a whole are putting in, compared to Being social has to be ingrained into your culture and embraced by the company from the very top in order to build successfully in the space.

Other than this anomaly, only Deloitte is positioned greater than 1 spot away when ranking by social authority, relative to where they sit in the top 10 based on revenue.


Following a lot of people on Twitter is usually seen as a hopeless tactic used simply to get the numbers up, without concern for user engagement. Seen in the findings above, Deloitte prove engagement can still be achieved with an audience built this way.

So the top 10 looks pretty engaged in Twitter right? Is the same commitment evident? Half of the firms have no obvious presence, the other half have only a a token presence. Signs of life can only be seen from one firm, William Buck.

The conversation is happening with or without you. Run a search in Twitter for any one of the accounting firms in the list. Does this mean they need to be on there? More pathways to find them. The stories are there. Tell stories through images.

Accounting Firms in Australia – Overview of Top Accounting Firms

How miserable does it look from the outside only posting 40 tweets in the lifetime of the profile and having only 50 followers. Perception is important though.

In terms of numbers, no one beats PwC. Why do I draw this conclusion? Sharing stories are at the core what makes us human. With over 1, followers achieve in just over 12 months, its further evidence posting regularly 2, in 12 months can build an audience quickly.


You just need to breed a culture where social media is an embraced, structured and supported activity, with commitment driven from the top of the organisation. Maybe this data will help! Learn more about how to turn your online presence into a powerful accountimg of new business. What further evidence does a professional services firm need?

Bigger. Better. Both?

Please share your thoughts in the comments. Do I really need to answer that question for you, I imagine deep down you already know the answer? How many opportunities to work with people have you lost becauseā€¦.

Targeted Positioning Agile Marketing Foundations. The top 20 Australian accounting firms on Twitter. What accountlng a half baked LinkedIn profile say afcounting you as a professional? Lack Of Differentiation The 1 obstacle professional service firms face trying to market their firms. Shake The Status Quo The enemy of all firms trying to extract new clients from an incumbent.

Accounting Firms in Australia

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