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Buy Global Marketing 6 by Svend Hollensen (ISBN: ) from Amazon’s Global Marketing (6th Edition) by Hollensen, Svend () Paperback. Buy Global Marketing (6th Edition) by Hollensen, Svend () Paperback by ( ISBN:) from Amazon’s Book Store. Everyday low prices and free delivery on. Buy Global Marketing 7 by Svend Hollensen (ISBN: ) from Amazon’s Global Marketing (6th Edition) by Hollensen, Svend () Paperback.

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The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process.

Global marketing therefore reflects the trend of firms selling products and services across many countries.

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real g,obal around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America.

It provides a complete and concentrated overview of the total international marketing planning process, along with lgobal new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications.

As Svend Hollensen leads, so the world of marketing follows. For fifteen years his Global Marketing text has been the definitive, truly international guide to marketing in the era of globalization. And in that time borders have become ever more meaningless and this book more central to the work of marketers all around tlobal world.

This sixth edition is the most up-to-date and thorough Global Marketing text yet, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level.


This latest edition is packed with examples and support materials which clearly relate practice to theory and is an essential product for the student and global marketing practitioner alike. Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. Would you like to tell us about a lower price?

If you are a seller for this product, would you like to suggest updates through seller support? Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and McDonald’s accompany every chapter and are available at www.

Global Marketing (6th Edition): Svend Hollensen: : Books

Real-world examples and exhibits enliven the text and enable the reader to relate to marketing models. Read more Read less. Discover Prime Book Box for Kids.

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Global Marketing 7th Edition. Pearson; 6 edition December 28, Language: I’d like to read this book on Kindle Don’t have a Kindle? Share your thoughts with other customers.


Write a customer review. Showing of 4 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. This is a must in a marketing director or CEO of any company, big or small. It has great value for the time and effort invested by the author.

Great condition for an inexpensive price. See all 4 reviews.

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